"Lake knows how to make metal truly come alive"
- Eluxe Magazine -
Jerarda has always been by hypnotized jewelry; she considers it a powerful staple of self-expression.
As a teenager, she dedicated hours to threading beads and creating designs. In later years, she began working with metals and experimenting with diferent techniques, and her creations gained their unique language. Her handcrafted pieces mesmerizing.
She improvised her first workshop on the rooftop of her house. Her first collection Metal Melt gained immediate press and attention. Soon after launching this collection, she was featured in New York's Fashion Week, Mexico's Fashion Week, London's Graduate Fashion Week, and many magazines such as Elle, Harper's Bazaar, Grazia, Jute Magazine, Nylon, DNA, Cosmopolitan, Solstice Magazine, Glamour, Vulkan, Eluxe Magazine, HUF Magazine, InStyle and more.
In 2014 Marie Claire nominated her “best jeweler of the year”. In 2015 she was one of the top five finalists in Mexico's Design Biennale #8BND. In 2017, she was chosen as one of the 30 personalities that has most influenced the fashion industry in Mexico City and appeared in their exhibit and book, “Retratos de la moda en México".
Jerarda’s bold passion leads her to constantly explore new techniques and currently she is in the process of innovating something new. (B&W courtesy Ricardo Chavez @regionmt)